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Retailer Example: How To Improve Profitability Of Targeted ...

Using advanced machine learning, to spot influential retail customers for targeted offers, can improve your bottom line. The following research, conducted by MIT Sloan School of Management and Oracle Retail Science researchers, employs machine learning to identify and understand influential relationships between early adopters and later buyers of a product.

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3 Examples Of Brands Doing Real Cross-Channel Marketing ...

Using cross-channel marketing to delight customers and show your competition who's boss is a thing of beauty, but it comes at a price. Cross-Channel Isn't for the Faint of Heart Every consumer has their own preferences and takes a unique path to purchase that involves a variety of devices and channels, both online and offline.

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Transactional Vs. Promotional | Oracle Marketing Cloud

Messages should be clearly associated with a specific transaction and the customer should be able to easily determine why they are receiving the message. If you include any promotional content, it should be less than 1/3 of the overall message and expect it ...

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The Right Transaction | Oracle Magazine

Oracle Data Provider for .NET (ODP.NET) offers two distinct transaction types: implicit and explicit. Without the proper understanding of these transaction types, it is possible to create an application that does not function correctly or that leads to data inconsistencies or corruption. In this ...

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Why Gmail's New Promotions Tab Is A Big Plus For Your ...

Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail's new Promotions tab. Google's latest update to the Gmail app includes a tab that's tailor-made to showcase your most compelling B2C offers-and this gives your top content a chance to shine like never before.

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Writing PL/SQL In Oracle Application Express

Oracle Application Express and PL/SQL: what a great combination-and what a sense of dejà vu! It''s very easy for me to deeply appreciate Oracle Application Express, due to my history with Oracle application development technology. I joined Oracle in 1987 and stayed for five years. During that ...

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Former Sun Certification History Now In CertView | Oracle ...

Former Sun Certification History Now in CertView Guest Author Certification history for Java, Solaris (Cluster), Oracle Solaris (Cluster), MySQL, NetBeans, and OpenOffice.org Certifications is now available in CertView , where you can access your certification history, ...

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Transforming The Back Office With Oracle AI Apps For ERP ...

Rather than being locked into a pre-negotiated contract, Intelligent Payment Discounts follow a sliding scale that automatically adjusts the discount rate on an ongoing basis from the invoice date. Coming Soon. Even more AI Apps for ERP are on the Oracle roadmap.

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7 Things To Know About Oracle Human Capital Management ...

Oracle Certification offers 9 different Oracle Certification titles and 2 Oracle Learning Subscriptions. Individuals who earn one of these Oracle Certifications are able to manage the HCM implementations in areas like Core HR, Talent management, Workforce rewards and Workforce management .

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Key ATG Architecture Principles | Customer Experience Blog

Key ATG architecture principles. Glen Borkowski. Overview. The purpose of this article is to describe some of the important foundational concepts of ATG. This is not intended to cover all areas of the ATG platform, just the most important subset - the ones that allow ATG to be extremely flexible, configurable, high performance, etc ...

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Elaine Turner And Living Comfortably Go Live With Oracle ...

Elaine Turner and Live Comfortably (Hollander Sleep) are two of the very first sites to go live using the new Oracle Commerce Cloud SaaS platform. Shop today on their web site powered by Oracle Commerce Cloud and take benefit of a special promotion code! Elaine Turner: Feel beautiful inside and out.

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Introduction To Liquibase And Managing Your Database ...

By integrating Liquibase into your overall code version management system and continuous integration platform you can synch up your database versions with your app version. In my case this would of course mean integration with Oracle Developer Cloud Service (DevCS) - which you get for free with the Oracle Database Cloud Service.

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What Are The Two Types Of Seasonal Marketing? | Oracle ...

Short-term seasonal marketing is best for one-off and/or fast-ending events that happen during a season. For example, a retailer can make a long-term seasonal strategy that lasts the entire three-month duration of spring.

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5 Tips For Marketing To Your Own Employees | Oracle ...

Understandably, when people think about marketing, they think about external marketing - marketing to potential customers. But, no business can afford to forget to actively and regularly market to it's own employees. I'm not sure why business owners and leaders don't see the importance of ...

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Working With Records | Oracle Magazine

The Oracle PL/SQL language was designed to be a portable, high-performance transaction processing language that is tightly integrated with the SQL language. It is rare, indeed, to find a PL/SQL program that does not either read from or make changes to tables in a database. Tables are made up of rows ...

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Working With Numbers In PL/SQL | Oracle Magazine

Take the Challenge! Each of my PL/SQL 101 articles offers a quiz to test your knowledge of the information provided in the article. The quiz questions are shown below and also at PL/SQL Challenge (plsqlchallenge.com), a Website that offers online quizzes for the PL/SQL language.You can read and answer the quiz here in Oracle Magazine, and then check your answers in the a€

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Oracle OpenWorld Discount -- Ends Sept 2! | Oracle Digital ...

Oracle OpenWorld Discount -- Ends Sept 2! ... Oracle OpenWorld is dedicated to helping businesses leverage Oracle Cloud for their innovation and growth. From now until September 2 you can purchase an Oracle OpenWorld full conference pass for just US$999* using code DOFS2017. That's a savings of US$1,451 off the onsite price.

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Discounted Passes For Oracle OpenWorld And JavaOne Still ...

Are you planning on going to San Francisco this September 18-22 for Oracle OpenWorld or JavaOne? The conference is less than 3 months away, but there's still time to take advantage of discounted pass rates. Register before July 17 to save up to $500 with the Early Bird discount. Register for OpenWorld. Register for JavaOne

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Sun Certification Now Integrated With Oracle Certification ...

Sun Certification Now Integrated With Oracle Certification Program. ... rest assured that the format and objectives of these exams will not be changing and your voucher(s), will still be valid through the expiration date and redeemable at prometric.com. ... Now that the Sun certifications have been integrated with Oracle certification program ...

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Oracle Certification Highlights - November 2019 | Oracle ...

If you already hold a voucher that hasn't yet expired, you will be able to use the voucher through it's expiration date or November 30, 2019, whichever comes first. If you do not have a voucher, you can register for this exam and pay for it with a credit card on the Pearson VUE website. Oracle Database 11g and 12c R2 Exams

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5 Event Planning Tips...Even If You're Not An Event ...

Many organizations don't have a dedicated point-person for event marketing management. Yet, an event can make or break a campaign. Here are some handy tips to help you from planning process through the big day. Get Out The Whiteboard No matter the type of event you're planning, you need to map out a strategy. What's the goal of your event?

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8 Realities Of Retail AI: Shoptalk Roundup

Learn about the 8 realities of retail AI as Ananda Chakravarty, Director, Retail Omnichannel Strategy, Oracle Retail, reflects on his experience at Shoptalk 2019. ... 8 Realities of Retail AI: Shoptalk Roundup. Ananda Chakravarty ... The customer is not trying to figure out if a machine identified that they should be receiving a coupon in the ...

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Receivables: Important System Options To Review For ...

Receivables lets you define several options for your invoices and use of Autoinvoice. You can specify whether to purge the interface tables that you use for Autoinvoice, the maximum number of bytes to use, whether SQL Trace is active for Autoinvoice, and the grouping rule to use for revenue and ...

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How Jcpenney Learned Some Tough Lessons On CX | Customer ...

How jcpenney Learned Some Tough Lessons on CX. Guest Author. ... Johnson eliminates coupons and endless sales in favor of a new pricing strategy, permanently lowering product prices by up to 40% ... JCP steps away from its new 'no coupon' policy by sending out a $10 'gift card' to customers via e-mail: JCP stock creeps up to 26.18:

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Making Database Connections | Oracle Magazine

Oracle SQL Developer enables developers and DBAs to browse, create, and update data in a database. Before you can perform those actions, however, you must create at least one database connection an Oracle SQL Developer object containing the information needed to connect to a specific database as a ...

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Zero-Waste Innovation - Oracle Blogs

With an ambitious vision of "a world without waste," Recology has its sights set on the future. The 100-year-old recycling and waste management company bills itself as a "resource recovery" leader, using new technology to sort and salvage landfill waste for compost, recycling, and reuse. In ...

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Gift Certificates Or Gift Cards? | Oracle Food And ...

The perfect gift for graduations, Christmas, birthdays, bring it on! OR work on getting carpal tunnel and make out gift certificates for all of these occasions and be sure to review the advantages of doing so. Know what I mean? Want more? Just give me a buzz. Find out more about what Oracle Hospitality can do for you!

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Promotion Upsell Messaging How-To With Sample Widget ...

Promotion Upsell Messaging How-To with Sample Widget. So young Park. Starting with the Oracle Commerce Cloud 19C Update, merchants can now notify shoppers about available promotions throughout the shopper's journey, increasing awareness of promotions shoppers can take advantage of, take-up of promotions, and overall sales conversion. When ...

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Don't Let Your Oracle Certification Voucher Expire ...

Don't Let Your Oracle Certification Voucher Expire. ... The Exam Voucher Policy states that "Exam registrations paid for with an OCP Exam Vouchers must be completed before the voucher expiration date." Does "exam registration must be completed" means the fact of registering for the exam or does it mean that I have to actually sit the exam ...

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Using Materialized Views With Big Data SQL ... - Oracle Blogs

One of Big Data SQL's key benefits is that it leverages the great performance capabilities of Oracle Database 12c. I thought it would be interesting to illustrate an example - and in this case we'll review a performance optimization that has been around for quite a while and is used at thousands of customers: Materialized Views (MVs).

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Top 10 Oracle Certifications And How To Earn Them | Oracle ...

Top 10 Oracle Certifications and How to Earn Them. Guest Author. ... If you would benefit from training, consider a Certification Discount Package and save up to 20%. ... Please let me know what Oracle Application product category you're interested in so I can follow up with you. Here's the list of Oracle Applications

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